SEO, or Search Engine Optimization, relates to improving a website’s visibility in search engines for queries relevant to the website’s business.
A proxy acts as a middleman between users and websites, effectively hiding the origin of an IP address to provide anonymity.
SEO proxies are used by professional individuals and companies that operate in the SEO industry to mask their identities while performing their day-to-day work.
SEO research involves lots of data collection through web scraping and crawling, which naturally consists in making thousands of requests to retrieve the information.
This is generally frowned upon by most websites, which do not shy away from blocking IP addresses that perform too many requests in quick succession.
To avoid IP bans, it is essential to use a proxy network service that will rotate between new IP addresses.
The SEO data collection areas requiring proxies are split into different groupings; we’ll explain a few below.
Before conducting any SEO campaign, the most important initial task is to perform thorough keyword research. This is to identify keywords relevant to the website and the associated monthly search volumes and trends.
Whenever you use any major search engine, they gather your data. Not only is this bad for privacy, but it also results in personalized results for search queries.
This provides an incorrect overview of the search landscape, which is disastrous for data collection. The value lies in discovering precisely what the SERP looks like for an average user.
Once again, there is a simple solution to this problem – proxies. Individuals who want to keep their privacy will usually opt for a VPN. Still, any severe SEO marketer will need a proxy network to help them gather uncorrupted SERP data.
Customers using our rotating proxy pool of 30+ million IPs enjoy a whopping 99.9% success rate for SEO monitoring in Google, Yahoo, Bing, and Yandex.
Scraping search engines without proxies usually works fine if you want to gather a minuscule amount of data.
You would have to reduce the request frequency significantly and ensure not to give out any strange traffic patterns. Try rotating user agents or a headless browser to camouflage better. But no matter the precautions, there is still a risk that you’ll get your home IP blacklisted.
Ultimately, there is no better option than rotating residential proxies for SEO scraping.
Like yesterday’s news, free proxies don’t cost money and are available to the public because they are useless.
Some web scraping tools include “proxy harvester” functions in their package that they proudly offer without additional cost. They take proxies from open proxy server lists shared with thousands of other users.
Besides being slow and susceptible to immediate bans by most websites, free SEO proxies are security hazards where you inevitably end up sharing IP addresses with hackers and other shady people.